Ask a creative person for a few ideas on how to promote a product and they will likely be able to quickly rattle off several clever concepts without much effort. Ask them how to promote themselves, and they will scratch their head and then begin pulling their hair out in frustration. Self promotion is one…

When someone is asked ‘who is your audience?´ and they reply ‘everyone’, you know they’re in trouble. It is impossible (and undesirable) to try to turn everyone into a customer or a client. THe smaller your niche, the less you have to spend on advertising and the more personal attention you can give. This kind…

Beyond the obvious ways to make the event a success (invite the right people – people who have supported you in the past or could be an ally in the future- and have food) there are some creative clues to an excellent event. Hold the event in an odd location. Come up with a strong…

Many talented and creative people struggle. The ones that make it have an intense desire to promote and succeed. An attitude that says ‘you can’t stop me’.  You do whatever it takes. Use your brain to get the word out.  It is called ‘sweat equity’ and the time and effort is an investment in you….

I’ll be completely honest. I have to force myself to get out and network. That will surprise some of the people who know me best, but like a lot of creative people, I am a loner by nature. I am my own best friend. But flying solo will get you only so far. You need…